Tuning In
Noelle speaks to Ekta Yadav from Skincare Anarchy about Vibe Partners, the power of ‘why’ and her top tips for beauty founders.
Giving is Better Than Receiving
We are building brands in a new era where purchasing choices are led by values as much as product benefits and quality.
BEAT THE ODDS
In 2020, there were 6% fewer beauty launches than the previous year. Understandable in a global pandemic, but there were still an incredible 24,000 new products, and in 2019 market share for new launches increased from 11.2% to 13.5%.
According to recent research by Harris Wiliams, 49% of consumers will spend more on beauty in 2022 than pre-covid, and 58% plan to spend more in 2023.
So, what separates the weak from the chaff? Here are four things new brands should be thinking about…
The wellness revolution
Beauty’s message has always been about transformation – that when you look good, you feel good. However, over the last few years the industry has seen a massive shift. Beauty is blurring into wellness, health, fitness, nutrition and even emotions and spirituality. Beauty isn’t just about how you look on the outside, but how you feel on the inside. In fact, Gen Z (the drivers of this attitudinal change) define beauty by health, confidence and loving yourself.